Itau Personalite

Environment Design & Digital Reconstruction

I worked on the Itaú Personnalité campaign for O2 Filmes, focusing on large-scale environment construction. Based on footage shot entirely on Chroma Key, our task was to build a full urban landscape to replace the studio background.

Development & Workflow

My responsibility was to develop the digital elements and ensure they matched the scale and perspective of the live-action plates:

• Urban Modeling: Development of skyscrapers, buildings, and street structures.

• Traffic Systems: Integration of cars and a subway system to create realistic city movement.

• Vegetation: Scattering trees and plants throughout the environment.

• Integration: Technical adjustment of assets to ensure consistency with the lighting and camera setup used in the studio.

Project Goal
The focus was on transforming a controlled studio environment into a believable city by managing complex assets and maintaining architectural logic throughout the scene.